In this study, the author employs national level survey data to examine the relationship between television consumption and the presence of attitudinal and value differences across regions of the U.S. The underlying assumption of the study is that the national orientation of most television programming will contribute to the erosion of region-specific attitudes and values, an assumption that does receive some support from the data. This study has implications for the cultural rationales that underlie the localism principle and that motivate the maintenance of local control of media outlets and the creation of locally produced programming.