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Syndicated service dependence and a lack of commitment to localism: Scripps newspapers and market subordination

Journal Article

Gerald Baldasty, Ed Adams
Journalism and Mass Communication Quarterly
78(3)

Topic(s) of work
Newspapers

Abstract

This study employs both historical and content analysis data to examine the journalistic performance of the Scripps newspaper chain at the beginning of the 20th century, and to explore the possible relationship between journalistic performance and market position. The content analysis indicates that the Scripps chain depended very heavily on syndicated news material, a strategy that the authors argue indicated a lack of commitment to local issues and the subsequent weak position that Scripps papers held in many markets.


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