The SPIN Project is for organizations working to build a fair, just and equitable society that want to be heard in today’s crowded media environment.

Do you have news to make? Do you want a strategic plan to make that news?

Does your organization want skills and resources to proactively work with the media to influence debate on its important issues?

Can your organization absorb the increased workload required to engage the press and sustain intensified media attention? Do you have a stable, strong, financially secure institutional infrastructure?

Are you ready to create a strategic communications plan in order to further your belief in positive social change?

We don’t pitch reporters or do other traditional public relations work for you –
instead, SPIN teaches you how to pitch to the media, and we continue to provide strategy and support to you throughout the pitching process.

We don’t provide lists or media databases for you – each groups’ media positioning differs because of region, issue and organizational capacity.
Instead, SPIN encourages you to develop a strategic communications infrastructure that includes building relationships with reporters, mobilizing for specific campaigns and targeting key audiences based on your organizations’ needs.

While we do sometimes work with groups with little or no communications experience, we don’t work with groups that don’t have the organizational capacity to seriously and meaningfully engage in strategic communications as a tool for social change.