This article looks at the impact of digitization on television. Early treatments of digital television (DTV) have become outdated by technical and market developments. This paper reviews these developments and reconsiders the public policy and regulatory issues surrounding DTV, particularly with respect to public service broadcasting in Europe. Convergence trends are examined and we find that it happens, but differently than expected. This raises serious doubts concerning whether current models and conceptualizations of public service broadcasting can address future challenges of pluralism and diversity if they remain constrained by traditional understandings of broadcasting.