Zhu received Ph.D. in Mass Communication from Indiana University (USA) in 1990 and had taught at Fudan University (China) and University of Connecticut before joining Department of English and Communication at City University of Hong Kong in 1995 where he founded the MA Program in Communication and New Media (http://newmedia.cityu.edu.hk). He is currently president of Chinese Communication Association (http://sjmc.umn.edu/cca) , member of editorial boards for Communication Research (SUA), International Journal of Public Opinion Research (UK), and Asian Journal of Communication (Singapore). He was also a guest editor of the 2002 special issue on Asia-Pacific of Journal of Computer-Mediated Communication (USA).