The Political Economy has significantly contributed to media research by revealing how social processes and institutional pressures have operated and contributed to make communication process accessible and tradable for larger audiences. However, applicability of this theoretical tradition has been subjected to critiques with the advent and widespread of the Internet and other quasi-synchronic means of communications. The reason for this is related to the potential empowerment of people to shape their own modes of production, distribution and consumption of content as they become able to navigate on the Internet and select what information they want to share/receive and in which format and moment. This essay supports that political economy tradition is still relevant to studying present-day media and communications, particularly due to its ability to reveal social values and regimes of control that lie beyond people’s apparent autonomy to interact with the material and symbolic aspects of the new media. This kind of research is precisely pertinent as inequality persists to exist in the digital environment where a great number of World Wide Web prime content providers still belong to a few media conglomerates.