Description

Richard K. Miller & Associates' handbook, Consumer Use Of The Internet & Mobile Web, compiles top-line consumer Internet use and expenditure data (estimated at $350 billion) into a single reference, with information sourced from Bridge Ratings, Center for the Digital Future at the University of Southern California, ComScore, eMarketer, Forrester Research, Harris Poll, Hitwise, In-Stat, Internet Retailer, Ipsos Insight, JupiterResearch, M:Metrics, MediaPost, Nielsen Online, Online Publishers Association, Pew Internet & American Life Project, among many others. Slated to be updated annually, it provides the most comprehensive assessment of the entire scope of consumer use of the Internet available from any one source. The market data is presented along with analyses of trends and projections on how Internet use will evolve. The handbook also assesses wireless Internet access and applications using cellphones, PDAs, and other mobile devices.